Yahoo and Gmail Bulk Email Deliverability Changes
Major changes will take place starting February 2024 regarding newsletter deliverability. Gmail and Yahoo put together new rules that require newsletter senders to additional steps to prevent emails to be marked as spam. It’s very important to comply with these to ensure that your emails continue to reach your subscribers.
What does it mean to you?
✓ If you don’t send email blasts – you don’t need to worry.
✓ If I handle your email blasts – you don’t need to worry, either; I’ve taken care of it.
• Everyone else needs to authenticate their domains with their newsletter services. Good news – it’s fairly easy to do.
Here you’ll find instructions for two most popular newsletter services,
MailChimp and Constant Contact. If you use something else, you can probably find the information online, as well.
When in trouble – contact me for help!
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